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Why Future-Back Planning Outperforms Traditional Strategy: Evidence from Neuroscience and Practice
Traditional planning often anchors leaders to present-day constraints—limiting innovation and execution. Future-back planning flips the script by starting with a vivid vision of success and working backward to identify the breakthroughs needed to achieve it.
Grounded in neuroscience, this approach activates the brain’s attention systems, helping leaders bypass cognitive biases, align teams, and unlock exponential performance.
Organizations applying future-back strategy have reported up to 300% share price growth, even in times of disruption.
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